I would guess that they called it 1/2 c knowing they would immediately be multiplying by 2.
If they had just called it c, then the next step would have 2c, and they would want to replace that with a new constant, say k = 2c, just to avoid unnecessary details in the final answer.
It's a smart thing to do oneself, but a poor thing to do when you want to teach someone else and don't bother explaining why you did it.