Hi all, I am working at a very large retailer in the USA and have come across an interesting math question in my work. We have noticed that several categories of our items are no longer selling well, and my boss has asked me to figure out why. On top of that, he has asked me to quantify the dollar impact of several changes that we have seen in our sales.
Here is how to calculate sales.
Baskets=B
Units per basket=UPB
Average Unit Revenue=AUR
Last Year=LY
This Year=TY
S=Sales
and
Sales dollars(S)=AUR*UPB*B
Change in sales=TYS-LYS
Here is how far I have come:
TYS-LYS=LYS(Growth%)
Change=LYS(TYS/LYS-1)
Change=LYS(((AUR*UPB*B)/(LYAUR*LYUPB*B))-1)
Change=LYS((AUR/LYAUR)*(UPB/LYUPB)*(B/LYB))-1)
I did algebra to write it this way because I actually know all of these numbers
Change=3,465
LYS=88,922
AUR/LYAUR=.975
UPB/LYUPB=1.007
B/LYB=.978
And now for the big question. How can I write the formula that tells me what impact each percentage has on the total change? I know that a one means no impact, but let's take the example of AUR. How can I write a formula that tells me how many dollars of the $3,465 change is due to the 2.5% decrease in AUR since last year (1-.975)? And yes, I need to write a formula so that I can do this for other areas of the business.
I appreciate the help!
Here is how to calculate sales.
Baskets=B
Units per basket=UPB
Average Unit Revenue=AUR
Last Year=LY
This Year=TY
S=Sales
and
Sales dollars(S)=AUR*UPB*B
Change in sales=TYS-LYS
Here is how far I have come:
TYS-LYS=LYS(Growth%)
Change=LYS(TYS/LYS-1)
Change=LYS(((AUR*UPB*B)/(LYAUR*LYUPB*B))-1)
Change=LYS((AUR/LYAUR)*(UPB/LYUPB)*(B/LYB))-1)
I did algebra to write it this way because I actually know all of these numbers
Change=3,465
LYS=88,922
AUR/LYAUR=.975
UPB/LYUPB=1.007
B/LYB=.978
And now for the big question. How can I write the formula that tells me what impact each percentage has on the total change? I know that a one means no impact, but let's take the example of AUR. How can I write a formula that tells me how many dollars of the $3,465 change is due to the 2.5% decrease in AUR since last year (1-.975)? And yes, I need to write a formula so that I can do this for other areas of the business.
I appreciate the help!