Mc Kinsey Business case

Plopi91

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Mar 9, 2022
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Hello,

I was shared a business case from Mc Kinsey with the answers, however I do not understand the calculation steps and even with the answer I am not getting the logic.

Business case can be found at the following link, page 67-68: https://inside.rotman.utoronto.ca/mca/files/2012/11/Cornell-Case-Book.pdf

On question 4, I do not understand why there is a 70/30 split on the 10 million yards. I do not see anything in the case that is giving us that info or that could lead to that split.
It would be great if someone could enlighten me !

Thanks in advance for the help !

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It is a little weird. If that information is given in the problem, I did not see it.
 
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