Exponential and Logarithmic Functions

LocoBoy12315

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Computer storage and memory is measured in 8-bit chunks called bytes. Each computer bit is a switch that is either on or off. When you see a memory dump from a computer, the bits are represented by 0s and 1s. You can think of each bit as being the answer to a yes/no question, with 0 standing for no and 1 for yes. How many bits does it take to code one character from a standard computer keyboard which has 47 alphanumeric keys, each of which can be either unshifted (like lowercase u or the number 4) or shifted (like U or the dollar sign $)? Is this more or less than one byte?

How many bits does it take to identify uniquely every person in the United States (the current population is about 300 million)?
 
Please share your work/thoughts about this problem.
 
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