That is the standard equation of a right horizontal parabola.
An upright vertical parabola has the equation \(\displaystyle (x - x_0)^2 = 4p(y - y_0)\)
If you are dealing with the focus, directrix et al this is the form you want to use.
Here, the directrix is a vertical line one focal length, 10, 'behind' the parabola. So it has equation x = -10.