We have 5 TV stations broadcasting in an area with 9 regions. We desire to cover the whole
area at the lowest total cost. How would the choice differ if we sought to maximize the
audience exposure?
Station Region Covered Cost of Coverage Audience Exposure
1 1,2,3 3 12
2 2,3,6 4 10
3 4,5,6 3 14
4 5,7,8 7 19
5 6,8,9 5 16
area at the lowest total cost. How would the choice differ if we sought to maximize the
audience exposure?
Station Region Covered Cost of Coverage Audience Exposure
1 1,2,3 3 12
2 2,3,6 4 10
3 4,5,6 3 14
4 5,7,8 7 19
5 6,8,9 5 16