I think I may have gotten it. Please let me know if I'm on the right track.
If we have the polynomial
P(x)=2x3+7x2+4x−4, we can factor it into
(2x−1)(x+2)2, so the zeros will be
21 and
−2 with a multiplicity of 2. The
21 was obtained by dividing by 2, which is the coefficient and a factor of
an. So when the coefficient of
an is not 1, we'll eventually have to divide by that coefficient (or a factor of that coefficient) to solve for
x (i.e.,
2x−1=0). Therefore,
q, as a factor of
an, will necessarily be the denominator in any rational zero, if it exists. Right track?