Initial data: | ||||
2019 | 2020 | |||
Visits (Traffic) | 294 | 264 | ||
Transformation (Conversion) | 52% | 53% | ||
Orders | 153 | 140 | ||
Average Order | 1 212 | 1 125 | ||
Turnover | 185 488 | 157 517 | ||
Task: | ||||
Calculate effects on Turnover by factors: Traffic, Conversion, Average Order | ||||
Example - not the answer | ||||
Turnover | 185 488 | SEK | ||
Effect of Traffic | -10 000 | SEK | ||
Effect of Conversion | 5 000 | SEK | ||
Effect of Average Order | -22 971 | SEK | ||
Turnover | 157 517 | SEK |