| Initial data: | ||||
2019 | 2020 | |||
| Visits (Traffic) | 294 | 264 | ||
| Transformation (Conversion) | 52% | 53% | ||
| Orders | 153 | 140 | ||
| Average Order | 1 212 | 1 125 | ||
| Turnover | 185 488 | 157 517 | ||
| Task: | ||||
| Calculate effects on Turnover by factors: Traffic, Conversion, Average Order | ||||
| Example - not the answer | ||||
| Turnover | 185 488 | SEK | ||
| Effect of Traffic | -10 000 | SEK | ||
| Effect of Conversion | 5 000 | SEK | ||
| Effect of Average Order | -22 971 | SEK | ||
| Turnover | 157 517 | SEK |